Justin Bieber will not be sporting the OPI nail polish colors that were inspired by his music and that bear his name. "It's not really my nail polish line. Like, I think it's weird to think about that," he said at a recent event to promote his autobiography, First Step 2 Forever: My Story. Ah, I see said the blind man. The polish line is inspired by Bieber and is being Bieber-branded, even if he doesn't have too much to do with it. Now I get it. The Bieb is lending his image, name and brand to the line. It is a genius marketing move, since Bieber's fanbase is 99.9% female and females wear nail polish and The Bieb's fans will want to get even closer to him by wearing a nail lacquer with his name on the bottle. It's all advertising, marketing and manipulation.
Will you be buying the Nail Polish? I know I will be!!
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